What Is Negative SEO?
SEO is an extensive industry you need to learn to keep up with. Ranking high on a Google Search page is impressive today, meaning you need to learn more about SEO. However, some sites still rank high by using negative SEO. Negative SEO is when groups use SEO tactics to remove the competition from the […]
How To Name Images for SEO
Optimizing your website’s SEO is essential, but you might not realize that naming images also counts. You’re potentially missing out on many SEO enhancement opportunities. Even captions under images can greatly impact SEO. You want to use keywords in the image names to boost SEO. Doing so increases natural traffic from Google image searches and […]
What is Schema in SEO?
With how sophisticated the SEO tactics have become, it shouldn’t come as a surprise that there are ways that can help your web page rank higher that go deeper than simply optimizing on-page content and implementing off-page SEO activities. One such tactic is adding Schema Markup to your webpage, a small piece of code that […]
What Are Backlinks in SEO?
A backlink is simply a hyperlink from one website to another one. Backlinks are very important in SEO because they can increase your search engine ranking position if you have a good volume of the correct ones. In the rest of the article, we are going to explore why backlinks are important, the process of […]
How User Experience Affects SEO?
Search engines want to provide their users with the best possible results. If a website is difficult to use or has low-quality content, users are less likely to find it useful and are more likely to click away from it. This sends signals to search engines that the website is not relevant or useful, and […]
What Is Technical SEO?
Technical SEO is the work that is done in optimizing the technical aspects of a website, specifically to meet the expectations of search engines. This is a form of on-page SEO, where the work is done on the website itself rather than off it. In the rest of the article, we are going to look […]
Buying Expired Domains for SEO, Does It Work?
Buying expired domains can improve your SEO if done right. There are many ways to do off-page SEO, and because the line between white hat and black hat can often get blurry, a lot of webmasters and SEO specialists can feel uncertainty when faced with the task. However, buying expired domains is one of the […]
Why You Need to Hire an SEO Consultant
There used to be a time when Search Engine Optimization was simple enough that anyone could do it with a bit of research and dedication. These days, when the competition has increased tenfold, search engine optimization practices evolve by day if not by the hour, and rules constantly keep changing, hiring a professional SEO expert […]
SEO vs PPC Advertising – Which One is Better for Your Business?
Digital marketing holds the unlimited potential to grow your business. There are multiple effective digital marketing that can help you reach new customers. The most often used nowadays is SEO (search engine optimization) and PPC (pay-per-click) advertising. Let’s break down what they are and what makes them so popular: The Difference between SEO and PPC […]
