No matter how good your content is, chances are hardly anyone will ever see it without proper SEO. SEO rules are complicated and ever-changing, but the basics are straightforward: there can be no SEO without creating great SEO-friendly content first. Here’s how to do just that: 1. Write with the Audience in Mind You can’t […]
The restaurant business is a tough one. You need to take care of so many things, from the quality of your food to the cleanliness of your establishment. And on top of that, you need to ensure that people know about your restaurant and come in to eat! Here are five effective digital marketing strategies […]
There are multiple different elements that go into effective SEO copywriting, including the use of targeted keywords, a focus on delivering useful and interesting information, and an understanding of how search engines work. SEO copywriting is the art and science of writing web content that is both informative and engaging while also being keyword rich […]
When optimizing your website for search engines to garner more viewers, you will likely see the words on-site or on-page SEO. But what do these terms mean, and how can they help you get more viewers to your page? On-page SEO is about optimizing details on your website or page. You achieve on-page SEO by […]
SEO practice can very crudely be divided into two sections: on-page SEO and off-page SEO. On-page SEO encompasses the practices you utilize on your website to improve its ranking power (right keyword combination and density, correct links, etc.). Off-page SEO includes the practices you utilize outside of your website to improve its ranking power. Let’s […]
Wondering what meta tags mean in terms of SEO or search engine optimization? In a nutshell, meta tags are a brief description or snippet of the page’s content. Think of meta tags as an elevator pitch of what the page’s content is about. However, meta tags are not incorporated into the page’s content. The tags […]
There is no one answer to this question. It depends on a number of factors, including your industry, your competition, and your goals. However, as a general rule, it’s a good idea to target 5-10 main keywords for each page of content on your website. This will help you rank for those keywords in search […]
Ideally, you want your keyword density to fall somewhere in the middle so as not to trigger any red flags with the search engines. There’s no need to obsess over it or go overboard in your keyword stuffing efforts. Just focus on creating quality content that naturally includes your target keywords and you’ll be fine. Keyword […]
Keyword cannibalization occurs when you accidentally end up competing with yourself for search engine ranking position by having very similar or even identical targeted keywords for multiple pages across your website. In the rest of the article, we are going to learn about keyword cannibalization and its effect on your SEO, how to solve keyword […]